Fad 45

Years ago when we were taking the jump to open our Affiliate, some people scoffed at us...telling us that CrossFit was just a fad. While we may have dived in a little naively, believing in our success when we opened the doors of our first affiliate four years ago with not one single member...we have failed spectacularly and succeeded as a result. Now, many would say that CrossFit has HAD it's hey day...though we are growing more rapidly than ever before.
Our location is surrounded by at least four other training studios, a few 24hour globo gyms and sporting clubs. Today I would like to take the time to highlight WHY we are different and share WHY you should invest in yourself with us.
Fad
noun
1. an intense and widely shared enthusiasm for something, especially one that is short-lived; a craze.
"some regard green politics as no more than the latest fad"
synonyms:craze, vogue, trend, fashion, mode, enthusiasm, passion, infatuation, love, obsession,mania, rage, compulsion, fixation, fetish, weakness, fancy, taste, novelty, whim, fascination,preoccupation..
"CrossFit is a fitness regimen developed by Greg Glassman over several decades. Glassman, CrossFit's Founder and CEO, was the first person in history to define fitness in a meaningful, measurable way: increased work capacity across broad time and modal domains. He then created a program specifically designed to improve fitness and health.
CrossFit is constantly varied functional movements performed at high intensity. All CrossFit workouts are based on functional movements, and these movements reflect the best aspects of gymnastics, weightlifting, running, rowing and more. These are the core movements of life. They move the largest loads the longest distances, so they are ideal for maximising the amount of work done in the shortest time. Intensity is essential for results and is measurable as work divided by time—or power. The more work you do in less time, or the higher the power output, the more intense the effort. By employing a constantly varied approach to training, functional movements and intensity lead to dramatic gains in fitness.
The community that spontaneously arises when people do these workouts together is a key component of why CrossFit is so effective, and it gave birth to a global network of CrossFit affiliates that number over 13,000. Harnessing the natural camaraderie, competition and fun of sport or game yields an intensity that cannot be matched by other means."
affiliate
verb
1. officially attach or connect (a subsidiary group or a person) to an organization.
"they are national associations affiliated to larger organizations"
synonyms:associate with, be in league with, unite with, combine with, join with, join up with, join forces with, ally with, form an alliance with, align with, amalgamate with, merge with,coalesce with, federate with, confederate with, form a federation with, form a confederation with, team up with, band together with, cooperate with.
noun
1. a person or organisation officially attached to a larger body.
"the firm established links with American affiliates"
What makes CrossFit Croydon different?
Every single CrossFit Affiliate is different. We each have different values, a different mission and different ways that we want to impact the community. We have different programming, different interiors, different communities.
CFC prioritises:
Community, mobility (i.e functionality), ordinary people doing extraordinary things (i.e virtuosity), staying true to ourselves and our mission i.e integrity, and sustainability.
We believe that CrossFit accelerates fitness for everyone and that our specific programming is suitable and scalable for everyone. We know each of our athletes on a personal level, including their individual goals, strengths and whether they are actually doing mobility at home. We believe that yoga perfectly complements strength and conditioning, which is why we include two yoga classes each week with our unlimited membership. We believe that everybody is different and that that is a really GOOD thing. We take the focus away from asthetics by having no mirrors in our space, this ensures that our athletes focus on what they can DO, rather than how they look. We stay up to date with current research, train to prevent injury and periodise to protect our muscles and bones. We enjoy qualifications and require our coaches to be exceptional at what they do. 
We break the rules...everyone says it's impossible to be a good athlete and a good coach. Everyone says that girls should stay behind the desk because the big boys aren't impressed with qualifications but with a "coach bro". Everyone says that you cannot have it all and that you cannot make a living by running an Affiliate full time. Everybody said that you cannot be a vegan and have muscles. Most people believe they are not worthy of healthy, that they will never be able to squat more than their body weight above their head. We believe the impossible is possible.
We believe that people will remember how you made them feel and we aim to deliver an exceptional experience in each and every class, event or collaboration.
We believe that screens have their place in modern lives but that our community deserves to be COACHED by someone that gives a shit about them, cares about improving the way they move and is not instructed from a generic video. We believe that coaching is not just standing at the front of a class motivating, but that it is fixing, helping, empowering and growing our athletes knowledge.
We believe in being better. So don't jump on the fads, seek sustainable lifestyle improvement, you deserve to measure and test your fitness. You deserve to see what your body is truly capable of.